The standard consulting firms are often accused of delivery empty promises, despite high fees. They are often charged with "stating the obvious" and lacking the experience on which to base their advice. These consultants bring few innovations, and instead offer generic and "prepackaged" strategies and plans that are irrelevant to the client's particular issue. They may fail to prioritize their responsiblities, placing their own firms interests before the clients. This is NOT the Blueology way.